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2020 Digital Marketing Strategies

  • 17th June 2020
  • Zoom flag Zoom
  • ONLINE

Digital Marketing Strategies in 2020 will present how marketers are re-evaluating their strategies during the crisis and deliver the much-needed connection with their audiences by creating the content they desire.

Join the online conference and gather knowledge from like-minded professionals from around the globe. Take inspiration from the leading keynote speakers, who will give an overview of today's challenges. How to strategically create and distribute the best and most relevant content with the highest engagement rates?

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About

Take away new ideas, insights, and grasp new techniques to enhance your business and find answers to the most burning questions:

- How to create a personalized, seamless, and connected experience as the world is transforming to the new normal?

- Should you focus on activation techniques or brand awareness?

- What technology tools to use to help create, manage, deliver, and scale the enterprise content?

- How to target and engage audiences along the customer journey, providing a better and more valuable experience?

Giuseppe Caltabiano will be joining us at #VLContent on 17th June, with his topic: What the Coronavirus crisis means for marketers, how to pivot marketing & content marketing strategies during and post the Coronavirus crisis.

How to combine Artificial Intelligence and Human Emotion to create content at scale that connects with the audience will be presented by Romulo Rejon.

Giovanni Tavani will discuss the challenges of the current pandemics and changing the customer support experience.

Irina Pashina will cover the essence of content strategy in times of change.

Who Should Attend      

SVPs, VPs, CEOs, directors, heads, team leaders, specialists, managers, strategists, planners and creators specialising in:

  • Content Strategy
  • Content Marketing
  • Branding & Reputation
  • Digital Marketing
  • Social Media Marketing
  • Marketing Analytics/Marketing Operation/Marketing Innovation
  • Communication: Corporate/ Brand/ Internal/ External/ Multi-Channel/ Omni-Channel/ Strategic/ Technical
  • Customer Relations/Public Relations/Media Relations
  • E-commerce
  • E-marketing
  • Engagement
  • Customer Experience
  • Digital Innovation
  • UX Design
  • Writing/Editing
  • Agencies/Advertising
  • Organisation Development

Key Practical Learning Points

  • What the Coronavirus crisis means for marketers. How to pivot marketing & content marketing strategies during and post the Coronavirus crisis  
  • How to combine Artificial Intelligence and Human Emotion to create content at scale that connects with the audience
  • How the current pandemics is changing the customer support experience
  • Authentic, Bold, Consistent, Digital: The Essence of Content Strategy in Times of Change

Giuseppe Caltabiano, UK

Senior Director of Marketing

Rock Content

Giuseppe Caltabiano is a global marketing VP with more than 20 years of success spearheading instrumental B2B and B2C operations, specialising in IT, software, industrial automation and energy.

As a renowned content marketing/global marketing speaker and writer, he achieved a place among the 2017 Top 25 Masters of Multichannel Marketing and was voted as one of most influential B2B marketers by software companies Onalytica in 2018 and Traackr in 2016.

Giuseppe is currently head of content strategy for EMEA and APAC at Contently, the content marketing solution of choice for the world’s most valuable brands. He is an innovative creative strategist who produces world-class content and digital marketing strategies with a passion for advising top global brands across the technology, financial, industrial and consumer sectors, including Schneider Electric, Cisco, LinkedIn, Airbus, Vodafone, Generali, Cardinal Health, Capgemini, Motability, Grant Thornton, MergerWare and many more.

Giuseppe is a renowned, powerful motivator who has spoken at an array of global marketing conferences, including Content Marketing World 2017, CMA Digital Breakfast, Summit on Content Marketing, Festival of Marketing, B2B Marketing Ignite 2018 and the Content Strategy Summit.

Giuseppe has an MBA from Milan’s SDA Bocconi School of Management and he trained on mergers and acquisitions at the London Business School. He currently lives in London.

Romulo Rejon, ES

Head of Digital Marketing & Innovation — SMEs

Telefonica

In his role as global head of digital marketing and innovation for SMBs at Telefónica Busi­ness Solutions, Romulo Rejon oversees the company’s branded content platform for SMBs in 14 countries. Romulo successfully led and executed the overall go-to-market strategy for SMBs in Latin America, from market research to positioning, branding, feature priori­tization and communication strategy, reaching a high volume of visitors per month and creating a new channel for lead generation. He has also orchestrated the biggest company IT events in Latin America and staged the main B2B commercial events in the region. Before this, he held various positions in strategy at Telefónica, both in Europe and Latin America, after discovering his passion for storytelling and his ability to structure complex ideas and explain them in a visual and simple way. Romulo studied telecom engineering because he believes in the power of technology to enhance human experience. He also studied dramatic art because he fell in love with the art of revealing a human soul. He brings to the table the curiosity and passion of an actor with the thought process and problem-solving skills of an engineer.

Giovanni Tavani, FR

Director, Global Social Media Customer Care

Royal Canin

Giovanni Tavani has been working for some major U.S. corporations since 1997 and he is an enthusiastic social media user and professional. An Italian based in Montpellier, France, he has covered different management roles in customer services, programs, executive escala­tions and social media. In 2010, Giovanni was appointed leader of the social media support team for Dell, which is currently up and running in 15 different languages with 250-plus specialists. Recently, Giovanni joined Royal Canin, a division of Mars Petcare, as the global customer care and social media director. Prior to Royal Canin, Giovanni spent 17 years with Dell and five years at Compaq/HP in Europe and in the Middle East, with a background in foreign languages, management and communication as well as a passion for photography. Today, Giovanni is regularly invited to international events and university master’s degree classes to share the Dell social media experience in customer services and to deliver lectures on the impact of social media customer experience in the B2C and B2B business.

Irina Pashina, DE

Senior Director, Content Strategy and Customer Experience

SAP SE

Irina is a global content strategy expert and speaker with extensive experience in the technology and non-profit sectors. Leading a content strategy function at SAP, she feels fortunate to shape superior customer experiences with a focus on digital transformation. Irina has driven large content marketing projects and guided co-workers and teams in her various roles. Her ability to connect with people across cultures and functional areas has been a key factor for success in multiple fields of marketing and communications. Irina’s passion for mentoring, great customer experience, and content as a connector and differentiator is what makes her run.

Giuseppe Caltabiano, UK

Senior Director of Marketing

Rock Content

Romulo Rejon, ES

Head of Digital Marketing & Innovation — SMEs

Telefonica

Giovanni Tavani, FR

Director, Global Social Media Customer Care

Royal Canin

Irina Pashina, DE

Senior Director, Content Strategy and Customer Experience

SAP SE

What our
participants
are saying

“Great event, excellent presenters and content. Very well organized.”

 

 

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Florian Stickel

Microsoft

“I really enjoyed speaking at your conference. The speakers were great and the crowd very engaged.”

 

 

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Tomas Kellner

GE

“Some very useful case studies shared. The organizing team were very helpful and accommodating.”


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Nicky Hagan

JT International SA