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Annual Content Strategy Summit

  • 16th – 17th February 2017
  • Germany flag Germany Berlin
  • Hotel Riu Plaza Berlin Martin-Luther-Straße 1, 10777

This premier B2B event will enable the participants to learn about the latest trends and best practice for creating content strategy.

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About

This Summit focuses on the latest market trends in content strategy, the financial side of content strategy, innovation challenges & expectations, sustainability, emerging distribution channels, and future trends & technological developments.

Who Should Attend

CChief Executives, Directors, Vice Presidents, Department Heads, Leaders and Managers specialising in:

  • Content Strategy
  • Branding & Reputation
  • Social Media Marketing
  • Communication: Corporate, Brand, Internal, External, Multi-Channel, Omni-Channel, Strategic
  • E-commerce
  • Digital Innovation
  • Writing/Editing
  • Organisation Development
  • Content Marketing
  • Digital Marketing
  • Marketing Analytics/Marketing Operation/Marketing Innovation
  • Customer Relations/Public Relations/Media Relations
  • E-marketing
  • UX Design
  • Agencies/Advertising

Key Practical Learning Points

  • Content for the customer journey
  • Why use an holistic content strategy
  • Incorporating virtual reality and IoT into content strategy
  • Content creation for retail B2B
  • Content distribution channels and costs optimisation
  • Creating a framework for lean content strategy
  • How to benefit from digital omni-channel strategy
  • How to create a sustainable user experience
  • How to recycle content
  • Personalisation of content for business

INEKE VERMEULEN

Global Head of Atos Speak Network

Atos

After studies in English, History and Geography and with a degree in teaching, Ineke decided to jump on the IT bandwagon in 2000 and became a developer. She was lucky to work for a large multi-national, which allowed her to grow and find her true cause. With some stops in project management and portfolio management, Ineke eventually found a great spot for an all-rounder like herself in marketing. However, she was also able to develop the real talent she has: com­municate, motivate and inspire people. A few years ago, Ineke was approached by a busi-ness school to start lecturing there – which she does with much pleasure. Just now Ineke has been given the challenge to start a speaking bureau within Atos – so she can further develop her true passion and encourage her colleagues to hone their speaking and storytelling skils.

GIUSEPPE CALTABIANO

VP Marketing Integration – Social Media, PR and Content / IT Division

Schneider Electric

Giuseppe Caltabiano is a high energy, results-driven marketing exec, with +20 years of management experience in the fields of IT, Software, Industry and En­ergy fields. Today Giuseppe is VP for Marketing Integration at Schneider Electric; he is responsible for definition of Content, Social Media and PR strategy for the IT Division of Schneider Electric (Data Centers solutions and Critical Power products). Giuseppe led Communications & Branding during Schneider Electric’s acquisition of Invensys plc; while in Invensys, he covered several positions, the latest as VP for Marketing & Comms for EMEA. Giuseppe has an MBA from Milan SDA Bocconi School of Management, a degree in Engineering from the Milan Polytechnic Uni­versity and is trained on Mergers & Acquisitions at the London Business School. He currently lives in London.

Giovanni Tavani, FR

Global Social Media Support Senior Manager

Dell | SDS Consumer Support

Giovanni has been in Dell for over 16 years and he is an enthusiastic Social Media user and professional. An Italian based in Montpellier (France), he has covered different management roles in Customer Services, Programs, and Executive Escalations. In 2010, Giovanni was appointed as the leader of the Social Media Support team which is currently up and running in 15 different languages. At present, Giovanni leads the Global operations for EMEA, Latin America, and APJ and drives customer engagement and digital content through Social Media. Prior to working at Dell, Giovanni has 5 years’ experience in Compaq/HP in Europe and in the Middle East, with a background in foreign languages, management and communication, and a passion for photography. Giovanni is regularly invited to international events and university master’s degree classes to share the Dell Social Media experience in Customer Services and to deliver lectures on the impact of social media customer experience in B2C and B2B businesses.

CHRISTOPH ZEIDLER

Head of Strategy, Processes & Technology, Studio SAP

SAP SE

Head of Strategy, Processes & Technology at Studio SAP, Christoph is an experi­enced print and online editor, content strategist, and social media advocate with a strong focus on quality and relevance for both internal and external audiences. At Studio SAP, SAP’s in-house Marketing & Communications agency, he’s respon­sible for end-to-end content strategy definition and governance as well as content management tools and operations along the content lifecycle from ideation to publication. In 2014, Christoph led digital content strategy efforts for the relaunch of SAP.com, working closely with information architecture and design. In his previ­ous role as editor-in-chief of SAP.info from 2009-2013, he more than tripled read­ership and relaunched and rebranded the channel into a state-of-the art digital and fully-responsive brand journalism outlet, which today is part of the SAP News Center. Christoph holds a degree in cultural and social sciences from European University Viadrina in Frankfurt (Oder), Germany, and studied at American Univer­sity in Washington, D.C.

KLAUS BERGIUS

Director Technology Marketing & Content Strategist EMEA

Oracle

In the IT industry since the mid 80’s, Klaus has worked with many vendors and technologies in various roles, as a teacher, administrator, technical consultant and architect, and in product marketing. Within Oracle, he creates compelling content for technology marketing campaigns as part of the overall content creation and publication strategy. He is always eager to optimize processes and workflows, while using the most appropriate tools to achieve tasks in the most productive way.

SUSAN RAFIZADEH

Global Digital Strategist

SAP SE

Susan is a Global Digital Strategist at SAP, focusing on priority industries at SAP. Previously, as Dir. Global Marketing for Life Sciences, she created publications on innovation topics as well as core content for sales and marketing tailored for the Life Sciences industry audience. She also advises regional marketing on campaign strategies. Before joining SAP, she led the Customer Relations team at TechniData, a company offering IT solutions for sustainability, where she and her team drove awareness, pipeline build and customer retention programs. Susan has more than 15 years of experience in marketing and communications in various roles including journalism, content creation for specialized conferences, and being an analyst in an economics institute.

ANGELA EVERITT

Associate Director Creative Strategy EMEA

The Economist Group

Angela Everitt is Associate Director Creative Strategy EMEA at The Economist Group. Angela develops content programmes for clients using the Group’s full portfolio of content, events, and media. Her work also includes ensuring that programmes stay on strategy, in order to meet audience and marketing objec­tives. Prior to joining The Economist Group, Angela was Senior Content Strategist at London content marketing agency Southerly, where her clients included Royal Dutch Shell, Google and Royal Bank of Scotland. Before moving into brand story­telling Angela was a print journalist, working on a variety of consumer titles and occupying a number of editorial roles. As such she has a keen nose for a story; the opportunities digital platforms and technology now offer brands and companies to tell their stories is one of the things that excites Angela most about her work.

ROCÍO WOHLERS

Creative Content Lead

Google

Rocio Wohlers is a Creative Content Lead at Google. She’s part of a team of performance product specialists working with Google sales consultants in the UK market. Rocio builds consumer stories using Google data and research, as well as other available external sources. Her work consists in combining consumer trends with Google marketing solutions to ultimately help advertisers reach their business goals. Helping advertisers promote their content, as well as rising the quality of it is key to Google’s work. Prior to joining Google Rocio received a Masters Degree in International Relations from the Autonomous University of Madrid.

MARK KLAMMER

SMB Marketing Lead

Microsoft Austria

Mark Klammer has 18 years of international experience in developing and ex­ecuting marketing & communications strategies, establishing business develop­ment, managing media, supplier and partner relations, directing the activities of marketing staff, as well as advising CEOs and senior leadership on marketing, communications and media issues. He is skilled in strategy, innovation, problem solving, and optimizing businesses while building strong team and customer rela­tions. Experience in multiple industries, and with large multinational corporations as well as start-up companies. Mark is currently working as the SMB Marketing Lead for Microsoft Austria, in this role; he is responsible for managing the subsid­iary’s go-to-market strategy for the SMB segment. He is driving the marketing & communications strategy and planning for the segment across all channels, and directs marketing programs with a focus on digital/social and revenue marketing.

ULRICH SCHWARZE

Audi Content Factory Manager

AUDI AG

Ulrich Schwarze is Content Factory Manager at Audi AG. Currently involved in the “Mission To The Moon” joint project of AUDI, Google and the Part-Time Sci­entists. Previously, Ulrich was leading marketing and PR of Audi Latin America. He was contributing to development and establishment of the International Audi Magazine as Project Director for 7 years. In 1999, Ulrich joined the Radio FFN in Hannover as a head of PR and PR Spokesman. Ulrich holds Magister Artium in Science of Communications from University Essen, Germany.

ALEXANDRE RODRIGUES

Global Head of Brand Communications

Diageo

Alexandre Rodrigues is an enthusiastic creative storyteller and a brand strategist with more than 15 years of experience in brand content, PR, social media and journalism. He is the Global Head of Brand Communications in Diageo, responsible for the brand advocacy, PR and communications strategies for the luxury spirits portfolio of Diageo. Working in different areas of marketing and communications – digital marketing, public relations, advertising, social media, content creation and journalism – he is eager to assess, coalesce and synthesize different ideas and bring a meaning to brand stories: the simplest and purest articulation that will compel others to act, evoke emotion or see something in an entirely new way

ALEX FRYER

Retail IoT Market Development Lead

Vodafone IoT

Alex Fryer leads Vodafone Enterprise’s global retail IoT strategy. Leveraging an extensive background working with small, national and global retailers, Alex is responsible for defining how Vodafone Enterprise IoT will support their global en­terprise retail clients. A background in experiential marketing world combined with an education in digital strategy has led to Alex’s fascination with the possibilities of capitalizing upon the IoT to engaging audiences, across both online and offline. Whilst a significant part of Alex’s role is spend consulting global retailers on the future of IoT, he is also responsible for closely following innovation in the retail IoT market on behalf of Vodafone Enterprise.

MERCEDES SERNA

Global Web Visibility & Online Advertising Expert

METRO AG

Mercedes Serna has worked over the past 10 years in the online marketing world between Spain and Germany managing online campaigns, social Media, Email Marketing, UX and SEO, nowadays she is working in the METRO AG Headquarters in Düsseldorf as a Global Web Visibility and Online Advertising Expert. Creating, managing and executing marketing campaigns across multiple international mar­kets, her focus in the last years is the implementation of a content strategy in all 25 countries, from the selection of an agency to the measurement of the results through different tools. Mercedes aim is to help them increase their visibility and traffic through content creation, and she has achieved already excellent results.

FABIO MARCO GANZAROLI

Head of SP Digital & GTM Marketing Programs

Cisco Marketing and Communications

Fabio is currently Head of Digital and Go To Market programs in Cisco Service Provider Global Marketing. In his role, he is responsible for developing and driving a consistent content marketing strategy, data intelligence and customer insights. Previously to that he was leading the EMEA Service Provider Marketing and EMEA Marketing Program Office in Cisco. Fabio is recognized as high profile career pro­fessional, experienced in international contexts for large IT multinational corpora­tions, with responsibility for developing and deploying business sensitive strate­gies while maintaining and using complex go-to-market models, with good change agent team building attitudes. Fabio has a Computer and Electronics Engineering degree from the Milan Polytechnic University.

ROWAN MORRISON

Managing Director

Editions Financial

Managing Director of Editions Financial, the financial services specialist content marketing agency, Rowan Morrison has a background in journalism and is pas­sionate about quality – and relevance – of content. Her 15 years of experience in financial services content provision and marketing has seen her work with corporate, commercial, retail and private banking clients, asset managers and professional services brands. Rowan’s keen attention to detail underpins Editions Financial’s tailored approach to understanding the real customer journey for FS brands.

MARIUS DARSCHIN

Head of Content Strategy Member of the Management Board

Territory Content to result GmbH

Marius Darschin has over 18 years of experience in consulting brands all over the world in all areas of communication. Previous employers are G+J, GM, Opel, Har­ley Davidson as well as WPP, Ogilvy, Leo Burnett or zum goldenen Hirschen, where he worked for several national as well as international brands, such as Lufthansa, DB, Marlboro, Nestle, PlayStation, VW, Fiat, Mini, BMW, Porsche and many more. Today he is Head of Content Strategy and Member of the Management Board at Territory Content to result GmbH, a 100% G+J affiliate and European leader within the world of content communication.

INEKE VERMEULEN

Global Head of Atos Speak Network

Atos

GIUSEPPE CALTABIANO

VP Marketing Integration – Social Media, PR and Content / IT Division

Schneider Electric

Giovanni Tavani, FR

Global Social Media Support Senior Manager

Dell | SDS Consumer Support

CHRISTOPH ZEIDLER

Head of Strategy, Processes & Technology, Studio SAP

SAP SE

KLAUS BERGIUS

Director Technology Marketing & Content Strategist EMEA

Oracle

SUSAN RAFIZADEH

Global Digital Strategist

SAP SE

ANGELA EVERITT

Associate Director Creative Strategy EMEA

The Economist Group

ROCÍO WOHLERS

Creative Content Lead

Google

MARK KLAMMER

SMB Marketing Lead

Microsoft Austria

ULRICH SCHWARZE

Audi Content Factory Manager

AUDI AG

ALEXANDRE RODRIGUES

Global Head of Brand Communications

Diageo

ALEX FRYER

Retail IoT Market Development Lead

Vodafone IoT

MERCEDES SERNA

Global Web Visibility & Online Advertising Expert

METRO AG

FABIO MARCO GANZAROLI

Head of SP Digital & GTM Marketing Programs

Cisco Marketing and Communications

ROWAN MORRISON

Managing Director

Editions Financial

MARIUS DARSCHIN

Head of Content Strategy Member of the Management Board

Territory Content to result GmbH

Gallery

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