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EMEA Executive Assistant Summit

  • 3rd – 4th March 2020
  • United Arab Emirates flag United Arab Emirates Dubai
  • Hilton Dubai Al Habtoor City Sheikh Zayed Road

Believing in yourself is a great first step to achieving your professional dreams. But that will only get you so far without the right skillset.

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Develop your excellence!

At the EMEA Executive Assistant Summit you’ll get both, as our experts will inspire you to be the best you that you can be while giving you the tools to actually achieve it. On March 3-4, 2020, in Dubai, UAE, come and gather with like-minded assistants who want to add technical skills, grow their network and learn techniques to help earn responsibility and respect in their companies.

Our Executive Assistant Summits are an excellent combination of hands-on training, real-world examples and inspiring messages that will have you ready to charge into the future!

Don’t miss this chance for personal improvement that can help you earn more money and find more happiness at work. Join us and meet new friends for an experience that will leave you inspired, informed and empowered!

Najahi Events Organization LLC is the authorized ticketing partner.

Who Should Attend

Executive Support Professionals, including:

  • Executive Assistants
  • Executive Support
  • Executive Coordinators
  • Business Support
  • Administrative Managers
  • Personal Assistants
  • Faculty Support & Administration
  • Executive Officers
  • Administrative Assistants
  • Chiefs of Staff

Key Practical Learning Points

  • Master training with Melissa Esquibel, Microsoft Certified Trainer and Microsoft Office Specialist Master: Get rid of the confusions in Office 365 and get a seat at the technology table
  • Half-day masterclass with Lucy Brazier: Communication - the assistants' key to advancement.
  • Learn more about practices for personal transformation that will help you to get the best of yourself with Zubair Ahmed
  • Interactive session on lean administration and efficiency boost for global office management 4.0 with Lisa-Katherina Schutter, senior executive assistant to EVP at Continental
  • Prepare yourself for the Fourth Industrial Revolution with Anne McDougall of Innovate Through Training and Development
  • Our special guest Patrick Jephson, New York Times bestselling author, and his lessons from eight years with Princess Diana
  • Witness the heart-stopping show that takes entertainment to new heights. Your personal invitation to Dubai's #1 show - La Perle By Dragone

Lucy Brazier, UK

CEO, International Speaker, Conference Chair, One of the world’s leading authorities on the administrative profession

Marcham Publishing 

Lucy is one of the world’s leading authorities on the administrative profession.

Her passion is for the assistant role to be truly recognised as a career and not just a job. Her formidable training expertise and speaking style have given her opportunities to train, present and chair in over 45 countries at over 400 events, including chairing the 2015 World Administrator Summit in Papua New Guinea. This has created much needed discussions from encouraging executive assistants in Blue Chip companies to work towards becoming centres of excellence within their companies to explaining why college students should see the assistant role as proper profession with a career path.

Lucy has a unique overview of the role and where it is heading. With access to the most forward thinking, passionate and knowledgeable authorities on the role in the world as well as personally meeting and speaking to literally thousands of assistants over the last seven years, Lucy’s knowledge of the market and what assistants all over the world are facing on a day-to-day basis are second to none.

Lucy’s unique insight into the world of the executive assistants brings a distinct qual­ity and depth to her specialist development programmes. She continuously researches, develops and delivers to bring the most current, innovative and challenging development programmes to support assistants in rapidly changing business environments to meet the increasing skill sets required of senior assistants.

Lucy has been a publisher and events organiser for over 29 years. Lucy previously worked as a publishing director for Wilmington PLC, and has managed a team based in Singapore, New York, Germany and London responsible for 13 magazines, 12 international confer­ences, awards, trade show attendance and marketing for EMAP. Other companies worked for include: The Times, The Independent, Centaur Communications and Glass’s Guide.

Lucy has been a publisher and events organiser for over 29 years. Lucy previously worked as a publishing director for Wilmington PLC, and has managed a team based in Singapore, New York, Germany and London responsible for 13 magazines, 12 international confer- ences, awards, trade show attendance and marketing for EMAP. Other companies worked for include: The Times, The Independent, Centaur Communications and Glass’s Guide.

Melissa Esquibel, US

Microsoft Certified Trainer, Microsoft Office Specialist Master President, MPELLC Producer, Sawbuck Seminars

MPELLC / Sawbuck Seminars 

People just want to feel competent and comfortable with their tech. Organisations want staff to be productive and perform at their highest, most optimal level. Melissa Esquibel specialises in transforming those intimidated or confounded by technology into empow­ered users of their technology tools to achieve both sets of goals. As a Microsoft Certi­fied Trainer (MCT) with more than 30 years in business application technology, spanning a wide variety of industries, Melissa has a unique ability to make sense of how your organisation can use technology, how it is uniquely positioned in your industry and what a successful deployment looks like. She has enabled everyone from rocket scientists to real estate brokers to put the “productive” back in office productivity platforms like Microsoft Office and G Suite.

Originally from Chicago, Ill., in the US, she graduated summa cum laude from Strayer University with a bachelor’s degree in business administration, majoring in legal studies.

Lisa-Katherina Schutter, DE

Senior Executive Assistant to EVP at Continental

Professional Certified Systemic Coach / Certified Trainer & Speaker for Lean Admin & Digital Office 4.0

Since 2012, Lisa-Katherina Schutter has been a senior executive assistant to one of the global business unit heads and member to the division board at Continental. Lisa- Katherina has had 14 years experience as an executive assistant in the international top management and C-suite level of the automotive supplier industry, starting her career back then at McKinsey. In the last eight years she developed from a classic excellent PA to an internationally requested global trainer for lean administration, and she holds a degree in professional systemic coaching from the University of Applied Sciences in Wiesbaden, Germany.

After giving lean admin trainings throughout Germany, China and Mexico for Continental, Lisa-Katherina founded her own consulting and coaching business in Frankfurt, L-K Lean Digital Office Consulting & Coaching. In 2015, she started speaking at various international company and assistant events, including now for Vonlanthen Group!

Lisa-Katherina’s passion ever since then has been “Lean Lifestyle” and she applies it in all ways. Related to her job as PA she says: “The time and energy that I save with simply living and working lean I have always put into exploring new areas and trends. LLL – Life Long Learning and Continuous Improvement are my personal key success factors and recommendations to every assistant! Always stay on track.”

In a world where tasks and responsibilities in a global office and working for an international top manager has changed tremendously, combining the challenges and options of the new digital world, the new established mindset of NewWorkStyle, the collaboration possibilities with Office365 and her deep, profound knowledge and expertise in Of- ficeKaizen and Lean Administration is what makes her successful and what increases the value-add for her manager and the global team.

Knowledge management and best practice sharing is what Lisa-Katherina stands for, heading a global team of 20 assistants.

“Sustainability is the goal. People tend to jump too quickly on solutions but forget about reflecting on the root cause and later on wonder why problems re-occur again and again. Structured problem solving, systematically identifying and eliminating waste in the office, making it visible and measurable and thus increasing the value add for oneself and the team is crucial,” she said. This spirit and insights are the basis of her keynote that she shares with us in Dubai. Stay curious! Get tickets and experience Lisa-Katherina LIVE on stage.

Zubair Ahmed, UAE

Author, Speaker, Coach, Technologist

Chairman of UBF IT Committee

Zubair Ahmed is a seasoned technologist having served the banking industry in challenging leadership roles over the last two decades. A Harvard alumnus with 27-plus years of IT and financial industry experience, he enjoys been customer facing and engaging businesses in strategic use of technology. Zubair excels in enterprise transformation and has led and produced compelling results in creating business innovation at the grass-roots level of the organisation. As the chairman of the UBF IT committee, Zubair leads the technology agenda for banks, enabling collaborations and advisory with the regulators.

Zubair is a celebrated author of the book “Power to Kids”, which serves as a guide to applying quality and management principles to parenting. He’s actively involved with a number of non-profit causes across the region. As an ardent speaker and a life coach, Zubair is regularly featured in numerous conferences around the world.

In the fintech space, Zubair has served as a mentor and coach in several initiatives internationally. A regular contributor to publications, his work has been published in magazines such as CIO Applications, The Fintech Times (UK), CXO Strategies and Insight World, to name a few. On the personal transformation front, Zubair has developed several models for achieving fulfillment, content and higher productivity, at a personal and professional level.

Patrick Jephson, US

Chief of Staff to Princess Diana

Founding Partner at JephsonBeaman

Patrick Jephson is a consultant, journalist, broadcaster and New York Times bestselling author based in Washington D.C. His byline has appeared in every major UK newspaper and international titles as varied as TIME magazine, People, The Spectator, Paris Match, Frankfurter Allgemeine Zeitung and the National Catholic Reporter. He is a published authority on corporate and personal branding, addressing conferences worldwide as well as events at the US State Department, the American University and the Annenberg School for Communication and Journalism. He also writes, presents and advises on factual and drama programs, appearing on every major US network as well as international platforms. He is currently a technical consultant to the award-winning Netflix series The Crown.

He is founding partner in JephsonBeaman, a boutique communications consultancy specialising in international high-profile, sensitive and UHNW services. With more than 25 years’ experience in the government, luxury and family office sectors, Patrick’s portfolio has included globally-admired brands as well as national agencies and NGOs. He has also worked on reputation and legacy briefs with European, Middle Eastern and Asian families, including royalty.

Patrick owes much of his practical administrative and communications experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff. He served the Princess for eight years (1988-96), responsible for every aspect of her public life, worldwide humanitarian initiatives and private organisation. Under relentless media scrutiny, his tenure covered the period of Princess Diana’s greatest popularity as well as the constitutional controversy of her separation from Prince Charles.

Patrick was born and raised in Ireland and holds a master’s degree in political science from Cambridge University. As an officer in the British Royal Navy, he served all over the world before being selected for royal duty. In March 2015, he became a naturalised citizen of the United States.

Anne McDougall, UAE

Director

Innovate Through Training and Development

Anne McDougall is the Director of Innovate Through Training and Development. She is a trainer, author, and motivational speaker, specializing in the training and development of individuals and organizations.

She works across all industry sectors and her client base ranges from the European Commission in Europe to the Banking and Oil Industries of Middle East, Africa, China and Malaysia.

With twenty-five years’ experience in Organizational Development and Training, Anne’s international consulting has given her a broad experience of working with many different nationalities. Her ability to adapt to different cultural ethics, political and business attitudes and methodologies increase the authority she brings to her work.

Her courses inspire people to be the best they can be and offer simple toolsets to improve skills and attitude. Anne is the author of two books and has written a variety of articles and blogs over the years.

Anne has a Masters’ Degree in Learning and Development from Sheffield University in the UK, an LGSM from Guildhall School of Music and Drama London and a CELTA qualification from the University of Swansea in Wales.

Lucy Brazier, UK

CEO, International Speaker, Conference Chair, One of the world’s leading authorities on the administrative profession

Marcham Publishing 

Melissa Esquibel, US

Microsoft Certified Trainer, Microsoft Office Specialist Master President, MPELLC Producer, Sawbuck Seminars

MPELLC / Sawbuck Seminars 

Lisa-Katherina Schutter, DE

Senior Executive Assistant to EVP at Continental

Professional Certified Systemic Coach / Certified Trainer & Speaker for Lean Admin & Digital Office 4.0

Zubair Ahmed, UAE

Author, Speaker, Coach, Technologist

Chairman of UBF IT Committee

Patrick Jephson, US

Chief of Staff to Princess Diana

Founding Partner at JephsonBeaman

Anne McDougall, UAE

Director

Innovate Through Training and Development